Week 4 features Scorpion on CBS, the national NFL on FOX game, Halloween specials, and the market of Tulsa, OK.
In the Senate races, NH moves into the “Toss Up” column and SD into the “Leaning Rep” column.
New season's reports for all 210 DMAs now available.
What You Need to Know—key points highlighting the strength of the local broadcast industry.
The core advertising principles of broad awareness and consideration that TV uniquely delivers cannot be forgotten. And today’s content and advertising bundling are the most efficient means to that end.
Nearly 91% of survey respondents indicated that the TV set remains the device they use to watch television content most often, compared to laptops (12%), tablets (5%), and smartphones (3%), according to research by Hill Holliday.
This year’s media campaigning is on track to be the most expensive midterm election ever. The CRP projects by the time polls close on Nov 4, the candidates and parties alone will have spent $2.7B on congressional and state races.
Streaming services from the two networks don't signal television's capitulation to Netflix and the web; it's actually the opposite, as the medium expands yet again to gobble up more revenue.
Bullseye will crop up in TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.