Nielsen ‘s Q1 Cross Platform Report confirms Broadcast Only Homes continued growth. As the Political season heats up, check out the hottest races predictions. ABC and Univision delivered stellar ratings with the FIFA World Cup Championship game!
The Senate race for Iowa is now a “Toss Up,” while over in Colorado, the Gubernatorial race moves into the “Leaning Democrat” column.
Social media networks play a critical role in both our business and personal lives. Learn more about the phenomenal growth and huge impact on commerce and media.
What You Need to Know—key points highlighting the strength of the local broadcast industry.
May 2014 total National ADS, Over-The-Air (OTA), and penetrations reached an all-time high, while Wired-Cable hit an all-time low. Local Interconnect Penetration updated as well.
As cable prices increase, people are looking for ways to save money making over-the-air TV and its vast programming content more and more favorable to cord-cutting.
“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings.” -David Poltrack
Solutions will enable media planning on impact and cross-platform data.
"Robust political is right around the corner," which will cause the total spot revenue of TV stations groups exposed to "hot" gubernatorial, Senate or House races to spike.
At the Television Critics Association’s summer gathering at the Beverly Hilton Hotel in Beverly Hills, CBS Entertainment Chairman Nina Tassler explained why the broadcast network TV business is a good place to be in 2014.