Top Stories

NFL-related programming grabbed 19 of the top 20 A25-54 broadcast programs, and San Diego is our featured market this week. 

TVB Guide to 2014 Political Races & DMAs

The Gubernatorial race in CO moves from Leaning Dem to Toss Up, while over in the Senate races, WV moves from Leaning Rep to Likely Rep, and MT from Likely Rep to Solid Rep.

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

Industry News

Disabling Fast Forwarding on VOD Fare Lifts Ad Recall: Study

There weren’t any adverse consequences to the program experience, relative to enjoyment, entertainment or engagement.

TVB Names Brian Allers VP, Local Division

Allers has more than 12 years of experience as a senior local sales account executive at a number of television stations owned by leading broadcast organizations including Meredith Corp.  and E.W. Scripps Co.

CBS Shifts Ratings Focus to Live Plus 7, Adding Projections to Daily Reports

CBS aims to accelerate the industry’s shift to Live Plus 7 as the standard metric for evaluating the performance of primetime series.

Philly: Strong Start for Eagles Lifts TV

Philadelphia is a healthy media market buzzing with a strong start to the NFL season for the city’s beloved Eagles and bracing itself for another surge of political advertising next month.

Television Screen Still the Preferred Viewing Option

According to Parks Associates, smartphone and tablet viewing pales in comparison to that of television, which is almost 20 hours per week.  
© 2013, Television Bureau of Advertising, Inc.