The NFL on Fox Pre-Season game delivered a 3.3 household rating, with a 9.6 in St. Louis and a 17.7 in Nashville. Paducah, KY-Cape Girardeau, MO-Harrisburg, IL is our featured market this week.
NBC/Telemundo Join For Pet Adoption Initiative
National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.
The Total Audience Report confirms American’s superior and consistent preference for television over all other media.
Following the on-air shooting deaths of journalists Alison Parker and Adam Ward, reporters across the U.S. took to social media to express their solidarity with the Virginia news station.
CBS and Tegna made a comprehensive deal that renews station affiliation agreements. The new deal also includes Tegna’s participation in CBS All Access, the company’s digital subscription, video on demand and Nielsen-measured live streaming service.
In recent months, Nielsen has been scaling up a program to track viewing on Netflix and other online services like Amazon.com Inc.’s Prime Instant Video and Hulu. Nielsen said it is now tracking nearly 1,000 shows.
As it gets ready to launch Stephen Colbert’s new late night show, CBS is expecting to be able to increase its share of ad dollars in the daypart.
WPP PLC Chief Executive Martin Sorrell said he welcomes more “cooperation” between comScore and Rentrak to create a more competitive measurement service.