Top Stories

TVB's Weekly Television Performance Metrics

The Democratic Debate on CBS Saturday night delivered a 5.1 household rating nationally, with an 8.9 rating in Boston and an 8.6 rating in San Diego. Our featured market is Baton Rouge, LA.

Nielsen Local Watch Report

When it comes to time spent, live TV continues to reign supreme.

2015-2016 DMA Ranks

DMA rank and penetration estimates for TV Households and Ethnic Households in all 210 markets.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

Industry News

Consumers Shift Viewing Behavior This Fall

We know millennials consume a lot of time-shifted television. Now we learn from cross-media measurement company Symphony Advanced Media that millennials 18-34 spend 30% of their time viewing via OTT, VOD+3 and DVR+7.

Laying bets on ‘Thursday Night Football’

This year the NFL had its most-watched opening weekend ever, with an average 19.9 million viewers per game, according to Nielsen. After two years on CBS, the NFL is weighing bids for next fall.

CBS All Access Sparks Fire TV App

CBS All Access, CBS’s subscription OTT service, has added another platform to its lineup with the launch of an app for the Amazon Fire TV box and Fire TV Stick, which feature a voice remote.

Almost All Marketers Want Third-Party Verification of Digital Ad Views

Almost all marketers want third-party verification of whether their digital ads were actually seen by people, according to a survey by the ANA. The survey found 97% believe all digital media owners' inventory should be measured by a third party.

Donation Deadline Nears to Honor Roanoke Victims

Nov. 30 is the deadline to contribute to the memorial fund established to honor two WDBJ-TV employees who were killed in August. The Radio Television Digital News Association created the fund to accept broadcaster donations on behalf of Alison Parker and Adam Ward.
© 2013, Television Bureau of Advertising, Inc.