Top Stories

TVB's Weekly Television Performance Metrics

The top broadcast show for the week ending May 17th was The Billboard Music Awards on ABC, delivering a 4.2 A25-54 rating.  Our featured market this week is Roanoke-Lynchburg..

TVB Forward 2015 - Registration Is Open!

Station Innovation:
Local News

How One Locally Owned TV Station Does Statehouse Coverage Right

Q2 2015 Nielsen Local Watch Report

Where You Live And Its Impact On Your Choices— think globally but act locally.

Custom Station Profiles

TVB Members — customize your station profiles!


Industry News

All Ages Use Broadcast TV News

Among  all  age  groups,  getting  news  and information from a broadcaster was a preferred information- gathering  method.

What's Hot from This Year's Upfronts

“...Advertisers will increase spending on television — if for no other reason than there is some healthy skepticism around the validity and reliability of digital data." — Stacey Lynn Schulman, Katz Media Group

Fan Streaming Apps Have Sports World Debating TV Rights

Broadcasters, sports executives and athletes attending the Sports Business Journal's 2015 Sports Business Awards in New York  were of two minds when asked about fan streaming apps.

Why Programmatic TV Is More Mainstream Than You Think

DigitasLBI used programmatic software during the Oscars to purchase local ads across nine markets. Mondelez made a similarly monumental programmatic buy at this year's Super Bowl for Oreos and Ritz.

Video Ad Views See Strongest Growth Rate in Three Years

Episodic TV, movies, and live content are driving huge increases in viewing year-over-year and ad dollars — in Q1 2015 about 60% of video ad views from programmers originated from live streams or long-form content.
© 2013, Television Bureau of Advertising, Inc.