See how Houston’s
local news outlets outpaced Academy Awards
programming this week in VidLytics!
Political Campaign Media Strategy:
5 Reasons Why Winning Campaigns Make the Local Media Choices They Do
Q3 2013 saw an increase in Automotive spending for makes and models across the board, with some advertisers increasing spend as much as 135% (Honda).
Subway's Marketing Chief on Social Media's Unpredictability— and Why TV Still Works
According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.
The new commercials will appear three days after a program is broadcast, Jo Ann Ross, CBS’s head of advertising sales, said in an interview.
The change, which resulted in lower numbers, highlights the dangers of using self-reported behavior in research studies, TVB says.
Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones.