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TVB's Weekly Television Performance Metrics

This week we have a special edition of Vidlytics for you: “TVB Holidays.” The report takes a look at the holiday shopping season and how marketers can reach their key customers with broadcast TV.

Top 100 Syndicated Programs

The A25-54 2013-14 ranker is available for download.

Nielsen Cross-Platform Report Q2 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Custom Station Profiles

TVB Members — customize your station profiles!

Attention Advertisers and Agencies

TVB provides resources to assist you in leveraging the strengths of local media in your advertising campaigns. Visit the Planning & Buying section or submit an Online Needs Request form now.

Industry News

FCC’s O’Reilly Gives High Marks For Buffalo Response

“I was very impressed with their use of social media — not only were people listening and watching their broadcasts, they were also getting their information out as fast as they could on different media.”

Two-car Households Will Decline, KPMG Report Predicts

Two-car households may be on the decline as urbanization increases, but car ownership will still dominate, with a projected total of more than 225 million household cars by 2040, factoring in the ridesharing increase that KPMG predicts.

Clydesdales Won’t Go Out To Pasture, Will Star In Budweiser Super Bowl Ad

Anheuser-Busch in a statement replying to a WSJ report: ‘The Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.’

Here's How CPG Marketers Are Getting an Edge This Holiday Season

How will CPG marketers use programmatic this holiday season? What does the landscape of multiscreen programmatic look like in the year ahead? View the latest guide, “ Brand Triumph: Multiscreen Programmatic Campaigns for CPG.”

Broadcast TV Liberation Tour Kicks Off With 1,000 Free Antennas

The National Association of Broadcasters is supporting the tour. Their chairman, David Lougee, is also the president of Gannett Broadcasting, which is WUSA9's parent company.
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