Top Stories

TVB's Weekly Television Performance Metrics

America’s Got Talent Tuesday was the top rated program of the week. the FIFA Women’s World Cup Quarterfinal delivered a 3.2 rating nationally. Our featured market this week is Spokane, WA.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Station Innovation:
Local News

ABC Making History With Use Of Drones

Cable & ADS May 2015

National Wired Cable penetration continues to decrease, dropping down to 56.5% in May 2015. Local Interconnect Penetration Guide available for download.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

Industry News

Study: How Twitter can help TV shows

There’s a new strategy for TV shows looking to boost engagement via Twitter: re-targeting those who have already been exposed to tweets about the show.

Why Linear TV Is Here to Stay and 4 Other Takeaways from ‘TV of Tomorrow’

Reports that linear broadcast TV is going to die a slow but inevitable death with the rise of streaming and VOD services have been overstated. Attendees of “TV of Tomorrow” discussed the impact of smart TVs for addressable advertising and the evolution of the TV industry.

Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers

Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before.

Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%

Search ad spending expanded 7.0% over the first quarter of 2014, indicating that the digital medium still has legs, although Madison Avenue seems transfixed by another form of biddable digital media — programmatic display.

Reeling It In: Movie Marketing Dollars Boost Broadcast, Cable Nets

Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV's biggest booster.
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