The top broadcast show for the week ending May 17th was The Billboard Music Awards on ABC, delivering a 4.2 A25-54 rating. Our featured market this week is Roanoke-Lynchburg..
How One Locally Owned TV Station Does Statehouse Coverage Right
Where You Live And Its Impact On Your Choices— think globally but act locally.
TVB Members — customize your station profiles!
Among all age groups, getting news and information from a broadcaster was a preferred information- gathering method.
“...Advertisers will increase spending on television — if for no other reason than there is some healthy skepticism around the validity and reliability of digital data." — Stacey Lynn Schulman, Katz Media Group
Broadcasters, sports executives and athletes attending the Sports Business Journal's 2015 Sports Business Awards in New York were of two minds when asked about fan streaming apps.
DigitasLBI used programmatic software during the Oscars to purchase local ads across nine markets. Mondelez made a similarly monumental programmatic buy at this year's Super Bowl for Oreos and Ritz.
Episodic TV, movies, and live content are driving huge increases in viewing year-over-year and ad dollars — in Q1 2015 about 60% of video ad views from programmers originated from live streams or long-form content.