Football momentum continues into week 3 of 2014-‘15. Tampa –St. Petersburg is featured this week with some outstanding ratings for the top primetime programs. The Voice achieved a 6.8 A25-54 rating, almost 40% higher than the national delivery.
In the Senate races, NH moves into the “Toss Up” column and SD into the “Leaning Rep” column. In the Gubernatorial races, NH and RI are now “Leaning Dem,” AR is now “Leaning Rep,” and PA is now “Likely Dem.”
New season's reports for all 210 DMAs now available.
Bullseye will crop up in TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.
MediabistroTV talks with Nexstar CEO, chairman and president Perry Sook—one of 12 industry leaders inducted into the Broadcasting & Cable Hall of Fame at the Waldorf Astoria in NYC—to ask about Nexstar’s next move and his views about the state of local TV.
“It's time for the television industry to recognize the fact that companies like Google and other over-the-top video program providers are “at war” with over-the-air TV for viewers, advertisers, content and, ultimately, the entire television business.”— Mark Aitken, SBG
The vaults of CBS will be opened to create DECADES, a collaboration between Weigel Broadcasting and CBS that will provide a digital multicast option for local television stations.
The alliance aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.