Grease was the word this past Sunday night. The Fox debut into the world of live television musicals nationally delivered a 6.4 household rating, with a 10.5 delivery in both Cleveland and Kansas City. Our featured market is Davenport, IA-Rock Island-Moline, IL.
Live TV still makes up the bulk of how we watch.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
A living document maintained as an open and collaborative effort between broadcasters, advertising agencies, rep firms, aggregators and platform providers.
TVB has all the latest Winter 2016 program announcements.
Amid the many challenges swirling in the TV industry, ratings in the doldrums, cord-cutting, skinny bundles, pressure on affiliate fees, the ad market continues to be something of a bright spot.
Nielsen announced a multiyear renewal with Heart Television for Nielsen’s Local Television Measurement. The deal is for Hearst’s 30 stations and the majority of its stations’ digital subchannels in 26 markets nationwide.
"Social media are not the powerful and persuasive marketing force many companies hoped they would be," according to research company Gallup.
CBS News mainstay Charles Osgood will receive the Dick Clark Lifetime Achievement Award at the Broadcasters Foundation of America’s Golden Mike Award fundraising dinner.
Google appears to have reversed its earlier decision to ban ad blockers from the Google Play store – a move which had seen the company pulling apps like Adblock Fast and stalling the updates for others.