This week we have a special edition of Vidlytics for you: “TVB Holidays.” The report takes a look at the holiday shopping season and how marketers can reach their key customers with broadcast TV.
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What You Need to Know—key points highlighting the strength of the local broadcast industry.
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“I was very impressed with their use of social media — not only were people listening and watching their broadcasts, they were also getting their information out as fast as they could on different media.”
Two-car households may be on the decline as urbanization increases, but car ownership will still dominate, with a projected total of more than 225 million household cars by 2040, factoring in the ridesharing increase that KPMG predicts.
Anheuser-Busch in a statement replying to a WSJ report: ‘The Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.’
How will CPG marketers use programmatic this holiday season? What does the landscape of multiscreen programmatic look like in the year ahead? View the latest guide, “ Brand Triumph: Multiscreen Programmatic Campaigns for CPG.”
The National Association of Broadcasters is supporting the tour. Their chairman, David Lougee, is also the president of Gannett Broadcasting, which is WUSA9's parent company.