Top Stories

TVB's Weekly Television Performance Metrics

The Kentucky Derby delivered a 9.0 HH rating on NBC, and a 33.7 in Louisville, KY. Our featured market this week is Peoria-Bloomington, IL.

Mother's Day 2016

TVB's Mother's Day Analysis
TVB's analysis of Mother’s Day gift shopping and TV viewing.

Nielsen Comparable Metrics Report Q4, 2015

Nielsen’s Comparable Metrics Report helps provide clarity in the form of “apples to apples” metrics designed to address media researcher's critical questions.

Nielsen Local Watch Report April, 2016

Live TV still makes up the bulk of how we watch.

Local Interconnect Penetration

Updated guide to market-by-market reach for local cable and local interconnects.


Industry News

Google to Highlight Local Coverage of Major News Stories

Regular readers of Google News stories should start seeing a new "Local Source" tag highlighting local coverage of major news stories.

Bots And Fraudsters Are Feasting On Political Ad Dollars

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots.

Telemundo Expands Digital Reach

Telemundo is aiming to connect with what it calls Generation M—a mobile, multicultural millennial—with a range of digital initiatives involving Vox, BuzzFeed, Mashable and Tastemade.

U.S. Advertising continues To Be Strong

Now that the major media companies have reported their Q1 results, Pivotal Research Group analyst Brian Wieser calculates industry-wide growth at around 6%— much like the results for the final quarter of 2015.

Nielsen Reveals Total Audience Data Results

Nielsen recently shared results from their Total Audience solution and shared some initial data findings with the press.
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