Top Stories

The NCAA Championship and The Masters led broadcasters to attract 96% of the Top 100 A25-54 GRPs last week. Our local market-of-the-week features Los Angeles in week 29!  Enjoy!

Station Innovation

Boston’s WCVB Promo Puts Face on Bombing Anniversary

Nielsen Cross-Platform Report Q4 2013

What You Need to Know—key points highlighting the strength of the local broadcast industry.

SQAD Network vs. Local Analysis

Q2 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.

Industry News

The Mobile Future for Local TV Stations and Newspapers is Bright

Dan Hodges discusses the expanding mobile marketplace, audience/revenue issues and how the SoLoMo (social, local, mobile) trend clearly favors local content producers.

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is beginning to change the essential way media is being consumed and, in turn, the way advertising works.

U.S. Adults Still Prefer Live TV Viewing, Study Finds

Americans are watching virtually as much live TV as they were 10 years ago, but viewing experiences in the last decade have changed to accompany new devices, according to a new study by BroadStream Solutions.

Second Screen Activity Takes Center Stage at Film Finance Forum East

When it comes to second-screen activity around television programs, execs think it’s just a matter of time before advertisers warm up to its potential as a marketing platform.

Broadcast Television's Screens Are Alive

With the help of Twitter and other social media, live TV is experiencing a renaissance — in both local broadcasting and at the networks.
© 2013, Television Bureau of Advertising, Inc.