Mexico defeated Jamaica to win the 2015 CONCACAF Gold Cup. The match, airing on Univision, delivered a 6.1 rating in Houston and a 5.1 rating in Los Angeles with Adults 25-54. Our featured market this week is Columbia, SC.
National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.
Cozi TV Brings On Three New Affiliates
The Total Audience Report confirms American’s superior and consistent preference for television over all other media.
Overall TV usage compilations, from a number of sources, show what the current situation really is.
An indication of the overall health — and stability — of local TV news can be found in the surveys' results on newsroom staffing and pay.
Last week featured programmatic TV players Rentrak and Oracle Data Management — This week continues with platforms TubeMogul and Videa.
It is worth noting that those viewers still watching the soaps are very much loyal to them. One factor working in the soaps’ favor is that each episode is first run during the summer.
With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current agencies.