Top Stories

TVB's Weekly Television Performance Metrics

Dancing With The Stars premiere delivered a 9.1 household rating. The Voice delivered a 7.5 household rating nationally. Our featured market this week is Grand Rapids-Kalamazoo-Battle Creek, MI

TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

Nielsen Q4 Total Audience Report

What You Need to Know—key points highlighting the strength of the local broadcast industry.
TVB Forward 2015

Cable & ADS Feb 2015

National Wired Cable penetration continues to decrease, dropping down to 56.8% in Feb’15. ADS remains relatively unchanged at 32.8%, and Broadcast Only homes increased to 10.9%.


Industry News

Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers

Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with. 

'The Wiz' Set as NBC's Next Live Musical

For NBC, "The Wiz" combines two of TV's biggest trends: live programming and the growing appetite for diversity — both in terms of casting and programming that best reflect society today.

OTT Viewers Click Off With Great Frequency

Around 75% of OTT users quit a video experience after more than four minutes, according to new study by video optimization company Conviva.

McDonald’s to Test All-day Breakfast

McDonald’s plans to test all-day breakfast next month, which could determine the feasibility of expanding what has become arguably its most popular daypart.

MVPDs Are a Study in Consolidation

Local broadcast is of very high value to MVPDs.
© 2013, Television Bureau of Advertising, Inc.