Top Stories

TVB's Weekly Television Performance Metrics

Grease was the word this past Sunday night. The Fox debut into the world of live television musicals nationally delivered a 6.4 household rating, with a 10.5 delivery in both Cleveland and Kansas City. Our featured market is Davenport, IA-Rock Island-Moline, IL.

Nielsen Local Watch Report

Live TV still makes up the bulk of how we watch.

The American Conversation Study: How Local TV Drives Political Engagement

While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.

Programmatic TV Guidelines and Best Practices

A living document maintained as an open and collaborative effort between broadcasters, advertising agencies, rep firms, aggregators and platform providers.

Primetime Program Schedule

TVB has all the latest Winter 2016 program announcements.

Industry News

Why TV Executives Are Bullish On the Ad Market

Amid the many challenges swirling in the TV industry, ratings in the doldrums, cord-cutting, skinny bundles, pressure on affiliate fees, the ad market continues to be something of a bright spot.

Hearst Inks Multiyear Renewal of Nielsen’s Local TV Measurement Service

Nielsen announced a multiyear renewal with Heart Television for Nielsen’s Local Television Measurement. The deal is for Hearst’s 30 stations and the majority of its stations’ digital subchannels in 26 markets nationwide.

Is the Hoopla Over Social Media Marketing the Biggest Myth Ever?

"Social media are not the powerful and persuasive marketing force many companies hoped they would be," according to research company Gallup.

CBS News’ Charles Osgood to Receive Dick Clark Lifetime Achievement Award

CBS News mainstay Charles Osgood will receive the Dick Clark Lifetime Achievement Award at the Broadcasters Foundation of America’s Golden Mike Award fundraising dinner.

Google Reverses Its Decision To Ban Ad Blocking Apps

Google appears to have reversed its earlier decision to ban ad blockers from the Google Play store – a move which had seen the company pulling apps like Adblock Fast and stalling the updates for others.
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