Top Stories

TVB's Weekly Television Performance Metrics

Rudolph was #15 for the week (behind NFL, The Big Bang Theory and Modern Family). Our Market-of-the-Week is Birmingham.

 

Nielsen Q3 Total Audience Report

What You Need to Know—key points highlighting the strength of the local broadcast industry.

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.

TV Cost & CPM Trends

2015 spot television cost and CPM trends now available.

Custom Station Profiles

TVB Members — customize your station profiles!


Industry News

SMI: TV Ad Spending Down 2% in November - Broadcast up 3%, while cable drops by 4%

After a weak upfront market, upfront dollars were down 4% on broadcast and 9% on cable. But the scatter market was strong for broadcast, with spending up 40% from last year.

As More Viewers Cut Cable, What Will Happen to Sports?

In an age of unbundling, the business model of networks will be less disrupted than that of their cable counterparts—they’re less dependent on cash for carriage, and they offer a wide variety of programming that appeals to viewers.

21st Century Fox to Acquire Ad Tech Firm TrueX for $200 Million

21st Century Fox plans to have TrueX continue to operate as a standalone company–one that will work with media companies across the industry.

Bounce TV Lands Off-Network Rights To Four Series

Bounce TV, which bills itself as the first broadcast TV network for African Americans, is making its first move into off-network series acquisition.

What's Holding Programmatic Advertising Back?

For the better part of a century, TV has been the most important branding medium—the largest screen in the house that rightly commands the lion's share of ad dollars.
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