Top Stories

Football momentum continues into week 3 of  2014-‘15. Tampa –St. Petersburg is featured this week with some outstanding ratings for the top primetime programs. The Voice achieved a 6.8 A25-54 rating, almost 40% higher than the national delivery.

TVB Guide to 2014 Political Races & DMAs

In the Senate races, NH moves into the “Toss Up” column and SD into the “Leaning Rep” column. In the Gubernatorial races, NH and RI are now “Leaning Dem,” AR is now “Leaning Rep,” and PA is now “Likely Dem.”
Join Project Roadblock

Be one of the 1000 TV stations to create a nationwide, broadcast PSA roadblock to stop drunk driving this holiday season.

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.

Industry News

New Target CEO Makes Mark on Holiday Efforts

Bullseye will crop up in TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.

We’re Basically the Newspaper of Record,’ Nexstar CEO Talks About Local TV

MediabistroTV talks with Nexstar CEO, chairman and president Perry Sook—one of 12 industry leaders  inducted into the Broadcasting & Cable Hall of Fame at the Waldorf Astoria in NYC—to ask about Nexstar’s next move and his views about the state of local TV.

Aitken: TV Industry ‘At War’ With New Media

“It's time for the television industry to recognize the fact that companies like Google and other over-the-top video program providers are “at war” with over-the-air TV for viewers, advertisers, content and, ultimately, the entire television business.”— Mark Aitken, SBG

Weigel, CBS Partner on Local TV Sidekick Channel

The vaults of CBS will be opened to create DECADES, a collaboration between Weigel Broadcasting and CBS that will provide a digital multicast option for local television stations.

Nielsen, Adobe to Measure Online TV Across Multiple Devices

The alliance aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.
© 2013, Television Bureau of Advertising, Inc.