The NCAA Championship
and The Masters
led broadcasters to attract 96% of the Top 100 A25-54 GRPs last week. Our local market-of-the-week features Los Angeles in week 29
Boston’s WCVB Promo Puts Face on Bombing Anniversary
What You Need to Know—key points highlighting the strength of the local broadcast industry.
Q2 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.
Dan Hodges discusses the expanding mobile marketplace, audience/revenue issues and how the SoLoMo (social, local, mobile) trend clearly favors local content producers.
Social TV is beginning to change the essential way media is being consumed and, in turn, the way advertising works.
Americans are watching virtually as much live TV as they were 10 years ago, but viewing experiences in the last decade have changed to accompany new devices, according to a new study by BroadStream Solutions.
When it comes to second-screen activity around television programs, execs think it’s just a matter of time before advertisers warm up to its potential as a marketing platform.
With the help of Twitter and other social media, live TV is experiencing a renaissance — in both local broadcasting and at the networks.