In Week 8, Sunday Night Football on NBC delivered a 12.4 HH Rating, while the markets of the two teams, Indianapolis and Boston, saw a 36.2 HH Rating and a 40.0 HH Rating, respectively. Our featured market this week is Atlanta.
The A25-54 2013-14 ranker is available for download.
What You Need to Know—key points highlighting the strength of the local broadcast industry.
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Convergence of Web video and TV is a hot topic in the ad world, with advertisers talking about shifting budgets from TV to online video to reflect people’s changing media habits, and TV companies wanting to capture TV viewing on multiple screens.
NBC’s New York flagship station took President Obama’s speech live, rather than airing The Biggest Loser at 8 PM, as NBC had planned. Fox’s O&O’s all carried the speech live as well, including WNYW in the country’s largest TV market.
The news that Nielsen will start rating shows on subscription video services starting with Netflix is likely to encourage advertisers who want to make the leap without forcing Amazon to give up its own data.
“Television represents a symbol for communication and globalization in the contemporary world,” the United Nations proclaimed.
With a snowbound, captive audience, it isn’t surprising that the ratings for local news coverage of Tuesday’s storm went through the roof.