Top Stories

TVB's Weekly Television Performance Metrics

The NFL on Fox Pre-Season game delivered a 3.3 household rating, with a 9.6 in St. Louis and a 17.7 in Nashville. Paducah, KY-Cape Girardeau, MO-Harrisburg, IL is our featured market this week.


Station Innovation:

NBC/Telemundo Join For Pet Adoption Initiative

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Industry News

Reporters Across The U.S. Show Solidarity With Slain Virginia Journalists

Following the on-air shooting deaths of journalists Alison Parker and Adam Ward, reporters across the U.S. took to social media to express their solidarity with the Virginia news station.

CBS Renews Affiliation Deal With Tegna Stations

CBS and Tegna made a comprehensive deal that renews station affiliation agreements. The new deal also includes Tegna’s participation in CBS All Access, the company’s digital subscription, video on demand and Nielsen-measured live streaming service.

Netflix Viewership Finally Gets a Yardstick

In recent months, Nielsen has been scaling up a program to track viewing on Netflix and other online services like Inc.’s Prime Instant Video and Hulu. Nielsen said it is now tracking nearly 1,000 shows.

CBS Sees Colbert Drawing Ad Dollars

As it gets ready to launch Stephen Colbert’s new late night show, CBS is expecting to be able to increase its share of ad dollars in the daypart.

WPP’s Sorrell Urges ‘Cooperation’ Between ComScore and Rentrak on Measurement

WPP PLC Chief Executive Martin Sorrell said he welcomes more “cooperation” between comScore and Rentrak to create a more competitive measurement service.
© 2013, Television Bureau of Advertising, Inc.