Top Stories

TVB's Weekly Television Performance Metrics

Mexico defeated Jamaica to win the 2015 CONCACAF Gold Cup. The match, airing on Univision, delivered a 6.1 rating in Houston and a 5.1 rating in Los Angeles with Adults 25-54. Our featured market this week is Columbia, SC

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.

Station Innovation:

Cozi TV Brings On Three New Affiliates

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Industry News

How Much Time Do We Spend With Commercial And Ad Free TV

Overall TV usage compilations, from a number of sources, show what the current situation really is.

Encouraging Numbers On Local TV News

An indication of the overall health — and stability — of local TV news can be found in the surveys' results on newsroom staffing and pay.

Programmatic TV: More 'In Their Own Words'

Last week featured programmatic TV players Rentrak and Oracle Data Management — This week continues with platforms TubeMogul and Videa.

Broadcast Soap Operas, Unlike Primetime Shows, Holding on to Viewers This Summer

It is worth noting that those viewers still watching the soaps are very much loyal to them. One factor working in the soaps’ favor is that each episode is first run during the summer.

CMOs Want Better Data Expertise

With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current agencies.
© 2013, Television Bureau of Advertising, Inc.