Rudolph was #15 for the week (behind NFL, The Big Bang Theory and Modern Family). Our Market-of-the-Week is Birmingham.
What You Need to Know—key points highlighting the strength of the local broadcast industry.
New season's reports for all 210 DMAs now available.
2015 spot television cost and CPM trends now available.
TVB Members — customize your station profiles!
After a weak upfront market, upfront dollars were down 4% on broadcast and 9% on cable. But the scatter market was strong for broadcast, with spending up 40% from last year.
In an age of unbundling, the business model of networks will be less disrupted than that of their cable counterparts—they’re less dependent on cash for carriage, and they offer a wide variety of programming that appeals to viewers.
21st Century Fox plans to have TrueX continue to operate as a standalone company–one that will work with media companies across the industry.
Bounce TV, which bills itself as the first broadcast TV network for African Americans, is making its first move into off-network series acquisition.
For the better part of a century, TV has been the most important branding medium—the largest screen in the house that rightly commands the lion's share of ad dollars.